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February 4, 2019 | Local, Aerospace

Airbus veut croître en Amérique du Nord en visant la défense

DJALLAL MALTI
Agence France-Presse

Airbus veut profiter de son implantation industrielle croissante en Amérique du Nord pour accélérer dans la défense aux États-Unis et au Canada, avec comme argument clé d'être un acteur local qui investit et crée des emplois sur place.

« Pour n'importe quel acteur du secteur aéronautique et défense, jouer aux États-Unis, c'est aujourd'hui pratiquement incontournable », relève Philippe Plouvier, directeur associé au cabinet de conseil Boston Consulting Group. « Parce que dans la défense, les États-Unis, c'est 50 % des budgets mondiaux. »

Mais « jouer en Amérique du Nord, c'est avoir une base industrielle sur place. Il n'y a pas de grand acteur là-bas qui n'ait pas une base importante », souligne ce spécialiste de l'aéronautique et de la défense.

Airbus a renforcé son empreinte industrielle outre-Atlantique ces dernières années. Déjà présent aux États-Unis depuis 2004 avec une usine d'hélicoptères à Columbus, il a inauguré en 2015 une ligne d'assemblage finale (FAL) destinée à l'A320 à Mobile.

Mais avec la prise de contrôle du programme CSeries de Bombardier, il a encore accru cette présence. Au Canada, il a « hérité » de la ligne d'assemblage de l'A220 à Mirabel et aux États-Unis, il a décidé d'en implanter une seconde, à Mobile, ce qui fait du géant européen un acteur local.

Airbus se targue d'avoir dépensé 48 milliards de dollars aux États-Unis ces trois dernières années, ce qui se traduit par 275 000 emplois américains soutenus par l'avionneur.

« Lorsqu'un industriel de la défense veut vendre ses produits dans un autre pays que le sien, il y a généralement trois étapes à franchir », relève Stéphane Albernhe, du cabinet Archery Consulting. Les deux premières sont les compensations au transfert de technologies.

« La troisième, qui est particulièrement importante aux États-Unis, c'est la capacité à être perçu comme un actual good US citizen, qui consiste à mettre les conditions pour que l'industriel soit considéré par les Américains comme pleinement américain. »

« Pour réussir cela, beaucoup de leviers peuvent être activés », mais « ce qui compte pour remporter un contrat au-delà du respect des spécifications techniques et du prix, c'est véritablement de s'intégrer pleinement dans le paysage américain. »

« Le meilleur avion pour l'armée la plus puissante »

Huit ans après avoir perdu celui des avions ravitailleurs face à Boeing, Airbus s'est allié à Lockheed Martin pour répondre aux besoins de l'armée de l'air américaine en termes de ravitaillement en vol. Le géant européen propose son A330 MRTT, qu'il a déjà vendu à une douzaine de pays.

« Je ne comprends toujours pas pourquoi l'armée de l'air la plus puissante du monde ne volerait pas avec le meilleur avion ravitailleur sur le marché ? Parce que c'est clairement ce qu'est le MRTT », a lancé le président exécutif d'Airbus, Tom Enders, récemment à Mobile.

« Nous avons remporté toutes les compétitions à part les États-Unis », a-t-il poursuivi. « Alors tout ce que nous voulons faire est d'amener l'avion ravitailleur le plus performant à la plus grande armée de l'air du monde. Cela fait sens, non ? »

Airbus vise également un appel d'offres de la marine américaine pour 130 hélicoptères, alors qu'il fournit déjà l'armée américaine avec des UH-72A Lakota.

Au Canada, il est en lice avec l'Eurofighter Typhoon pour l'appel d'offres qu'Ottawa doit lancer en mai pour remplacer sa flotte d'avions de combats : 88 appareils à livrer en 2025, un contrat estimé à 19 milliards de dollars.

Tom Enders a laissé entendre qu'une partie de l'assemblage pourrait se faire sur place. « Quatre-vingt huit appareils, c'est important pour le Canada, ce serait important pour nous aussi », a-t-il l'ché.

À plus long terme, Airbus vise le remplacement des ravitailleurs de l'armée de l'air canadienne, à l'horizon 2021-2022.

Restent les enquêtes qui le visent : Airbus, qui coopère avec les autorités judiciaires en France, au Royaume-Uni et aux États-Unis, espère vite tourner cette page qui ternit son image.

« C'est généralement très long et dure plusieurs années », souligne Stéphane Albernhe. « Une fois que l'instruction a démarré, il y a deux objectifs pour l'industriel : faire en sorte de converger le plus rapidement possible pour réduire les impacts "réputationnels", et négocier afin que la sanction financière soit raisonnable. »

https://www.lapresse.ca/affaires/economie/transports/201902/01/01-5213165-airbus-veut-croitre-en-amerique-du-nord-en-visant-la-defense.php

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